Date: 01-11-2024 Digital Publication Services : JABM | JAM | ABMR | ABMCS | BLOG

Undergraduate Thesis

IMPLEMENTASI DIGITAL MARKETING MELALUI KONTEN SOSIAL MEDIA K-INFLUENCER DAN HONORARY REPORTER KOMUNITAS KOREA FOR EVERYONE INDONESIA DI KOTA MALANG

Thesis Detail
Author ALIFIA GALUH OKTAVIANDRA
Student's ID (NPK) K.2020.5.35359 (MANAJEMEN)
Subject MANAJEMEN PEMASARAN
Keyword DIGITAL MARKETING, K-INFLUENCER, HONORARY REPORTER
Page(s) 109
Submit Date 09-10-2024
Lecture(s) Ir.DWI NITA ARYANI, M.M., Ph.D., CRA
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Abstract

Penelitian ini bertujuan untuk mengetahui digital marketing melalui media sosial K-Influencer dan Honorary Reporter Korea For Everyone Indonesia. Penelitian ini menggunakan jenis penelitian kualitatif dengan pendekatan studi kasus. Dalam penelitian ini peneliti menggunakan beberapa teknik pengumpulan data melalui : Wawancara, Observasi dan Dokumentasi. Berdasarkan hasil penelitian maka peneliti menemukan beberapa hal terkait pembuatan konten berkualitas digital marketing, peran dari K-Influencer dan Honorary Reporter serta peningkatan anggota melalui digital marketing konten sosial media Instagram Korea For Everyone. This research aims to find out digital marketing through social media K-Influencers and Honorary Reporter Korea For Everyone Indonesia. This research uses qualitative research with a case study approach. In this research, researchers used several data collection techniques through: Interviews, Observation and Documentation. Based on the research results, researchers found several things related to creating quality digital marketing content, the role of K-Influencers and Honorary Reporters as well as increasing members through digital marketing of social media content, Instagram Korea For Everyone.

 

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